Reference no: EM133165555
CHCCOM003 Develop workplace communication strategies
Assessment Task
Activity 1A
Objective
To provide you with an opportunity to identify internal and external information needs.
List the current internal and external communication needs of your organisation.
Activity 1B
Objective
To provide you with an opportunity to identify competing or conflicting interests.
1. Define a competing or conflicting interest.
2. What should you do if you have a conflicting interest?
Activity 1C
Objective
To provide you with an opportunity to identify how to develop a range of communication strategies to meet organisation needs and goals.
1. Outline a communication strategy to meet a need identified in Activity 1A.
2. Set a SMART target for the strategy.
Activity 1D
Objective
To provide you with an opportunity to identify how to develop a communication plan.
1. Identify who the target audience(s) for the communication plan is.
2. How will the plan utilise the existing communication hierarchy?
Activity 2A
Objective
To provide you with an opportunity to identify processes for adapting communication strategies to suit a range of contexts.
What political, economic, social or technological factors are likely to influence your communication plan?
Activity 2B
Objective
To provide you with an opportunity to identify how to develop processes and protocols in line with communication strategies.
What legal or ethical considerations are likely to apply to your communication plan?
Activity 2C
Objective
To provide you with an opportunity to identify how to prepare information and resources to support the implementation of communication protocols.
Write 150-200 words press release for a recent piece of news (either positive or negative) at your organisation. If you are not working in any organisation, do online research about the relevant topic. Include contact details.
Activity 3A
Objective
To provide you with an opportunity to present information to staff regarding communication strategies, protocols and organisation standards.
Give a short (5 - 10 minutes) presentation to a partner explaining a communication strategy, protocol or standard of your choice. This could include information related to public relations, crisis strategies or social media.
You may write your presentation below or attach separately with this workbook.
Activity 3B
Objective
To provide you with an opportunity to identify how to model effective oral and written communication and provide mentoring and/or coaching to staff.
Describe how you would effectively mentor someone.
Activity 3C
Objective
To provide you with an opportunity to identify how to maintain work-related networks and relationships to meet organisation objectives.
Describe how you would maintain relationships with:
a) A colleague.
b) A member of the local media.
Activity 4A
Objective
To provide you with an opportunity to identify how to obtain feedback from others to assess communication outcomes.
Write a short email requesting feedback about a specific communication outcome.
Activity 4B
Objective
To provide you with an opportunity to identify how to record lessons learnt and identify opportunities for continuous improvement.
An organisation is holding a charity event. Members of the local community have been invited through leaflets, and the media was contacted the day before. No information was placed on the website or social media due to the low budget. Very few people turned up for the event.
What lessons could be learnt from this particular event?
Knowledge Activity (Q & A)
Objective: To provide you with an opportunity to show you have the required knowledge for this unit.
The answers to the following questions will enable you to demonstrate your knowledge of:
• Political, economic, social and technological factors
• Competitors
• Stakeholders
• Organisational business and strategic plans
• SWOT analysis (strengths, weaknesses, opportunities and threats)
• Legal and ethical considerations relating to communication:
o privacy, confidentiality and disclosure
o discrimination
o duty of care
o mandatory reporting
o informed consent
• Organisation communication channels, including:
o special communication needs of personnel
o organisation processes and hierarchy
o official communication channels
o existing organisation protocols and etiquette for communication
o possible communication barriers, restraints, difficulties
• A range of different communication strategies and plans including crisis communication plans
• Financial implications including budgeting and return on investment
• Mentoring and coaching principles and practices
• Traditional media
• Digital media including types, etiquette and marketing
• Evaluation processes.
Answer each question in as much detail as possible, considering your organisational requirements for each one.
1. What does ‘PEST' stands for? List three political factors.
2. List three types of information you should keep secret from your competitors.
3. What is a ‘stakeholder'? List three examples of stakeholders.
4. Explain what is meant by a ‘SMART' strategy.
5. Conduct a SWOT analysis for your organisation. Include two strengths, two weaknesses, two opportunities and two threats.
6. List five ways that privacy laws govern organisational policy.
7. List three types of official communication channels.
8. List three communication barriers.
9. What is the purpose of a crisis communication plan and why are they important?
10. What does ‘ROI' mean and how would you work it out?
11. What is ‘mentoring'?
12. List three forms of traditional media.
13. List three forms of digital media.
14. Why are evaluations useful?
15. Identify legislation, codes of practice, policies, etc. that guide how a worker takes into consideration the following aspects of communication.
Include a short description of how legislation, codes of practice, policies, etc. guide the given aspects of communication.
16. Identify two (2) channels of communication that would be appropriate for addressing each of the following concerns in the workplace.
Attachment:- Develop workplace communication strategies.rar