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You are the general manager of ABC Sports Store, a locally owned and operated sports retailer located in a suburban shopping center. You serve a specialty market, focusing on golf, tennis, running, and cross-training equipment, and are a longtime fixture in the community. The store has very loyal customers because of the personalized service and quality merchandise you provide. Conduct a SWOT analysis for ABC Sports Store. Provide three or four bullet points for each area of analysis. Keep in mind that when conducting a SWOT analysis you cannot categorize something as both a strength and an opportunity or a threat and a weakness. Post your SWOT analysis and provide feedback to peers regarding the results of their analyses.
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