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Conduct a strategic marketing plan for a new product

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Reference no: EM132387442

You are promoted as the marketing director five years after your graduation. The first major task assigned to you is to conduct a strategic marketing plan for a new product.

Based on your learnings in AREC 315, list and discuss the FIVE major steps you could take to develop this strategic market plan. The discussion under each step should include but not limit to explanations of key concepts involved.

Reference no: EM132387442

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