Reference no: EM132070790

Task

For this Assessment you are required to conduct a situation analysis for an organisation that you are familiar with. The organisation can be from the public or private sectors or it can be profit based or not profit based.

This assessment is based upon what you studied in Topic One, Chapter Two of your text book. Before you start this assessment you should be familiar with Topic One and you should have read all of Chapter Two.

Part A

Firstly conduct a situation analysis for an organisation that you are familiar with. See page 62 of your text book (Elliott, Rundle-Thiele & Waller, 2014) for what can be included in a situation analysis. What you include in your situation analysis will be dependent upon the type of organisation that you are writing about.

Part A should be approximately 1200 words and it is worth 10 marks.

Part B

On the basis of what you have written in Part A and your knowledge of the organisation, complete a SWOT analysis for the organisation - based upon its strengths, weaknesses, opportunities and threats. Pages 67-69 of your text book by Elliott et. al. (2014) provide details of what can be included in a SWOT analysis.

Part B of Assessment Two should be approximately 300 words and it is worth 5 marks. Referencing and Communication are worth 5 marks for your overall assessment.