Conduct a short internal analysis of the firms resources

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Reference no: EM133520926

Assignment: Mini Case Analysis

The details for each of the three mini-case analysis are on the module page in which the case assignment is due. In addition, they can also be found at the end of this document.

Each analysis should be no more than 6 typed, double-spaced pages in length (not including title page, reference page, or exhibits), using a minimum of five scholarly sources and with no less than 10 to 12 in-text citations throughout the paper. Please try to avoid using an excessive number of direct quotes.

The Case Analysis should consider the following points when writing the information:

A. Background information about the organization/firm (and industry) should always be included (a short history and discussion of where they are at present- especially as relates to its major mission, along with present financial performance information). You will typically need to do some digging in the literature to find this information. SEC filings are also a good source.

B. Answer the questions as asked in the case description. BE SURE TO ADDRESS ALL THE QUESTIONS ASKED OF YOU!

C. DO NOT SIMPLY RESTATE FACTS - EXPLAIN THE HOW AND WHY. For example, in the PESTEL analysis, don't just state that the political situation is unstable. HOW does that impact your company? WHY should the CEO be concerned with that instability.

D. If you are asked to provide ideas about performance information, be sure that your ideas are tied to the problems/issues the organization is experiencing and that they are measurable and properly sourced. Again, the measures you propose should be tied to the issues the organization is facing.

E. Be thorough in your assessment of the problems and give good thought to whether the assessments and plans you outline will actually help the organization meet its strategic needs.

F. At the end of the paper summarize what you have written-and include your proposed ideas, how they relate to the issues presented and why you think your plan and the measures will work.

G. And of course, you should properly cite and reference all sources used. Most of your sources should come from peer-reviewed articles, while you may use credible, valid, and reliable sources for additional contextual information (do not forget to include a References page at the back of the analysis as well).

Mini-Case

Pick a company that has replaced its CEO within the past 10 years as part of a corporate turnaround attempt. Address the following areas in a 6 pages paper (not including title page, reference page, or exhibits):

A. Discuss the role the company's mission, vision, and values played in the turnaround attempt.

B. Briefly identify and explain the main changes / initiatives that were undertaken as part of the turnaround.

C. Conduct a short external analysis based on the PESTEL and Porter 5-forces models. Based on your analysis, is the industry attractive?

D. Conduct a short internal analysis of the firm's resources and capabilities using the VRIO approach. Is there anything that can be the source of a competitive advantage for the firm?

E. Based on your analysis above, should the turnaround be successful? Briefly explain your answer.

Reference no: EM133520926

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