Conduct a segmentation exercise as the basis of a report

Reference no: EM131398508

Given that the Church administration spent a great deal of money on this development and that it may continue to act as a drain on Church resources, you are asked to conduct a segmentation exercise as the basis of a report to the Church authorities.

Having conducted your analysis, you should come up with a list of target segments and be able to advise the Church administration on an appropriate positioning strategy.

Reference no: EM131398508

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