Conduct a quantitative product evaluation rating

Reference no: EM1355476

Tammy is considering the purchase of a home entertainment center. The product attributes she plans to consider and the weights she gives to them are as follows:
Portability .1
Sound projection .6
Warranty .3
Tammy related the brands as follows:
Portability Sound Projection Warranty
Brand A 6 8 7
Brand B 9 6 8
Brand C 5 9 6
Using the consumer buying matrix, conduct a quantitative product evaluation rating for each brand. What other factors is Tammy likely to consider when making her purchase?

Reference no: EM1355476

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