Reference no: EM131541168
Assignment
Prepare a 1,750-word (min, no max) paper in which you conduct a political, legal, cultural, financial, and ethical risk analysis for your an US craft beer brewery starting a global venture in the UK.
Analyze the following elements in your paper:
• Political, legal, and regulatory risks
• Exchange and currency risks
• Competitive risk assessment
• Taxation and double taxation risks
• Social, Ethical and cultural risks
• Cyber or technology risks
• Tariff and nontariff barriers
• Roles of international financial institutions (e.g. IMF, World Bank, ADB, etc.)
Describe the country specific risks and how you would manage these risks.
Summarize your strategic planning process:
• Define and clarify mission and objectives
• Assess the role of marketing in your product or service
• SWOTT or PESTEL analysis of target country
• Make strategy selection(s)
• Select and justify an appropriate mode of entry for your global product or service
• Devise contingency plan.
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