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Conduct a marketing and management sustainability analysis

Assignment Help Business Management
Reference no: EM132298033

Instructions

Choose one of the seven (7) vehicle manufacturing organisations below to conduct a Marketing and Management Sustainability Analysis:

Tesla
Ford Motor Company
General Motors
Honda Motor Company
Oshkosh
Tata Motors
Toyota

Background to the company: Examine the key strategies for the company you have chosen.

Demonstration of the Body of Knowledge: With reference to a minimum of 15 academic journal articles identify the key principles of sustainable marketing and management practices.

Explanation of the theory - the concept of sustainability: Explain where the company you have identified is or is not following these principles.

Analysis of the situation: Evidence of the success or failure of sustainable marketing for your chosen organisation.

This is an individual assignment.

1. be approximately 1,500 words (maximum 1,750 words)

2. use Calibri 12 point font, double line spacing

3. use Harvard referencing. 15 references are expected. Please use at least 75% of academic references.

Verified Expert

The task is about sustainable marketing and its principle and practices. It further goes on to discuss how Ford has formulated its sustainability policy and what benefits it has reaped.

Reference no: EM132298033

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