User Account

All Pages

Conduct a marketing analysis for an organisation

Assignment Help Marketing Management
Reference no: EM132558363 , Length: 1500 Words

Brief: Marketing Analysis for an organisation of your choice.

As the final assignment for this module, you are required to conduct a Marketing Analysis for an organisation of your choice currently operating either in the Middle East or in Europe.

You can pick from: Apple, BMW, Huawei, Samsung Ted Baker, Hugo Boss, Toyota, Zara or any other company of your choice to construct your Marketing Analysis.

o For example, if you choose the retail sector, you can choose to conduct your Marketing analysis on Apple Store in Dubai mall, UAE
o For example, within the hospitality sector: You can select an existing destination of an airline to construct your Marketing analysis. Here, you can pick the recently launched destination of Turkish Airlines to Rovaniemi in Finland.

In order to present a well-constructed report you must carry out a thorough evaluation of your chosen organisation's marketing activities and that of its key competitors, as well as investigating the latest trends and developments within its particular sector.

The report will consist of 1500 words

The report must include:
A. Title Page
B. Introduction: A brief synopsis of the report, usually one or two paragraphs in length.
C. Table of Contents: A listing of the major parts of your report and the appropriate page numbers.
D. Body of Report: A description of the work assignment: Illustrations, graphs, charts and sketches are properly part of the report and may be placed throughout the text or included in an appendix and referenced (maximum of 5 tables allowed within the report).

Body of report: Key Criteria (to be covered within the Marketing analysis)

Situation Analysis
Conducting an in-depth analysis of internal and external factors (understanding of macro-,micro- and internal environments)
Marketing Objectives and Marketing Strategies
Current Marketing objectives
Segmentation, Targeting and Positioning
Marketing Programmes
Providing an in-depth analysis of specific marketing activities in relation to the full marketing strategies and tactical elements (7 Ps for example looking at how the product is being adapted to the local market, what pricing strategy, marketing communication strategy, distribution strategy etc are being currently used)
E. Recommendations
F: Conclusion
G. References: Please ensure that you make use of relevant marketing textbooks, up to date journal articles/sources which are referenced as per EAU's referencing guideline. All sources of information to support your report must be cited within the main body of text. (The reference list is not included in the word count). It is expected that you will conduct extensive secondary research to develop your report.

H. Appendices: If you use appendices restrict them to four pages maximum. (Appendices are not included in the word count).

Reference no: EM132558363

Questions Cloud

Value of the implicit call option on the bond : A 9-year maturity convertible bond with a 6% annual coupon on a company with a bond rating of AAA is selling for $1,032.
How to prepare a cash flow statement for the year : Prepare a cash flow statement for the year 2019. Increase in accounts receivable $25,000, Decrease in income taxes payable $6,500
What ratio is least likely to be affected : A company builds a new plant and finances its construction by issuing stock. What ratio is least likely to be affected
Make an instalment payment schedule : What amounts would be reported as current and non-current in the liabilities section of the company's December 31, 2021, balance sheet?
Conduct a marketing analysis for an organisation : Conduct a Marketing Analysis for an organisation of your choice currently operating either in the Middle East or in Europe
What is riskless profit you may receive : Circular File stock is selling for $30 a share. You see that call options on the stock with exercise price of $24 are selling at $5.
What is the expected stock price after the rights are issued : What is the total amount of new money raised? What is the expected stock price after the rights are issued? (Round your answer to the nearest cent.)
Determine net present value of leasing : Determine Net Present Value of Leasing assuming payments are made annually and make a lease or buy decision.
Evaluate what is the weighted average cost of capital : If the company is in the 34 percent tax bracket, what is the weighted average cost of capital? Round the answer to two decimal places in percentage form.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd