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Assignment
Conduct an Industry and Market analysis for your company (or a company with which you are very familiar)
1.0 Situation Analysis (approx. 1500 words)
o Macro-environment (at least three variables)
o Company (identify strengths and weaknesses)
o Competitors (just the main two or three) o Customers
2.0 SWOT/TOWS (approx. 500 words)
3.0 Identify main Problem/Opportunity from the TOWS
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