Conduct a focus group study on the topic

Reference no: EM132725499

STC 5002 Research & Data Analytics - Hang Seng University of Hong Kong

Assignment

Conduct a focus group study on the topic of."Resaution-to China-Hong Kong Conflicts".

Invite-5-6 people ofwarious occupations to discuss this topic, Then write-a report and-make recommendations to yourclient-on the means to reduce or resolve the conflicts between China and Hong Kong.Objective
This module examines the processes for gathering, analyzing, interpreting, and presenting data. Basic research skills including surveys, experiments and focus group studies will be taught. Students will learn to read public opinion polls and specialized reports, to use social media platforms, and digital analysis tools to understand market research, audience trends, and social conversations.

Learning Outcome 1: Have a basic understanding of both quantitative and qualitative research methods
Learning Outcome 2: Master the skills of quantitative and qualitative research and data analysis
Learning Outcome 3: Have a basic understanding of big data analytics and awareness of software available for big data analysis
Learning Outcome 4: Conduct communication research independently and responsibly

Assessment
• Students are required to attend all lectures and workshops, and participate actively in the workshop
• Two assignments - 1 on survey data analysis and 1 on qualitative research - are given
• A final examination will be conducted, accounting for 50% of the total grade

Attachment:- Module Outline.rar

Reference no: EM132725499

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