Reference no: EM132216902

Two Country analysis- Cuba & Brazil

Title: Country Analysis Report

Purpose: This assessment item is designed to build and assess teamwork, planning, organising, cognitive, research and problem solving skills and the ability to formulate innovative solutions and propose a course of action.

Description:

Assume that you are a project officer in a medium sized firm (approx 100 employees) located in U.A.E and producing a range of goods. Your firm is currently a exporter only but you are looking to expand sales and production) into one or more countries in Latin America . After an initial scan of all potential markets, your firm has narrowed your choice to two countries in Latin America , and decided to try out investing in only one foreign market first before attempting to expand further . Your manager requested you to analyze the characteristics of the two countries and write a report justifying which is a better choice for your firm.

Country Analysis report
In this report indicate the type of good (or the range of goods) that your firm is producing. It should highlight key points on economic-geographic, social -cultural, political-legal environments and the bilateral relations between U.A.E and the countries under review. It must also demonstrate research from a variety of sources (books, internet, journals...) by referencing in-text and providing a reference list.

1. Conduct a detailed analysis of the commercial environment of these countries i.e. their demographic, economic, political, legal and physical characteristics (relevant to the product) - and then argue (based on relevant theory) the choice you eventually make between them. (For this assignment you are not required to undertake a competitor analysis.)

2. Indicate clearly the type of good (or the range of goods) that you produce. It may be a processed primary product or a light or heavy manufactured item (hi tech or low tech).

3. For this project in 500 words or less you need to justify the mode of entry.