Reference no: EM133750109
TASK OVERVIEW:
Part 1: Conduct a strategic analysis of two companies. (HP in Spain, Spotify in India)
Part 2: Then, use Spotify in India to conduct a deeper level of critical evaluation.
Must apply theories like SWOT analysis, PESTLE analysis, Environmental analysis, Segmentation Targeting and Positioning Strategy, 7P's Marketing Mix to produce a business report (maximum 2500 words), which evaluates the strategic competitive advantage within the business environment.
ASSIGNMENT BRIEF: Your report should include (at least) the following elements:
Using information acquired from two company.
you should identify the core elements of each, and critically evaluate the key drivers for change for both companies.
You must then focus on Spotify in India to analyse, to conduct a deeper level of analysis and evaluation.
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