Conduct a current literature review on marketing strategies

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Reference no: EM132142792

Question: Key Assignment

Conduct a current literature (no more than 5 years old) review on 21st-century marketing strategies. In a 12-15-page scholarly paper, discuss and examine strategic plans for new markets. Provide professional examples of recent, innovative marketing and share best practices and recommendations for a selected company. Your paper should include the following:

1. APA 6th ed., 12-15-page scholarly paper

• Cover page

• Abstract and 3-5 key words

• Introduction (what the paper is about and how it is organized)

• Literature review (a discussion that integrates what was found in the literature regarding strategic plans for new markets)

• Body (analysis of how the literature relates to 21st-century marketing strategies)

• Application (share best practices, professional and personal experiences)

• Recommendations (for the selected 21st-century business)

• Conclusion (concluding remarks and recommendations for future research)

• References (at least 10 recent peer reviewed scholarly articles; at least 5 industry articles or sources)

2. The cover, abstract, and reference pages are not included in the 12-15 page count.

All submissions must be in APA (6th ed.) format using Times New Roman and 12-point font.

Reference no: EM132142792

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