Conduct a critical review of the survey and its outcomes

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Reference no: EM132267678 , Length: 7 pages

Assignment - Self-service Analytics Solution

The first assignment aims to assess analytical thinking as well as skills in the use of self-service analytics software packages to develop analytics solution. You are required to understand the business context, apply software packages to explore the given dataset to unveil business insights and make analytics recommendations. You are also tasked to develop analytics report to convey the findings.

Tasks

• Conduct a critical review of the survey and its outcomes. Suggest improvements to the survey in terms of data coverage and data metrics. You may refer to external sources of information to justify your evaluation;

• Develop two analytics solutions to analyse the dataset using the two software packages covered in the subject so far. It is recommended to explore insights among data to pinpoint characteristics of each segment, for example, age or gender distribution for product type;

• Based on the insights obtained from analytics solutions and any external sources of information, recommend effective marketing strategies (market opportunities, targeted customers, channels for campaigns, etc.) for a potential client intending to enter these new industry segments in Australia. You need to decide on the number of recommendations with a brief justification for your choice. Recommendations should refer to visualisations (a combination of diagrams and charts) from your analytics solutions and external references.

• You are free to make reasonable assumptions and justifications given the educational nature of this case study.

Attachment:- Data file.zip

Reference no: EM132267678

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Reviews

len2267678

3/27/2019 4:26:40 AM

Analytics solution 2 (05 marks) Exceptional effort to structure and present information and insights. Comprehensive knowledge of the software package. Recommendations Recommendations Recommendations Recommendations Recommendations (15 marks) reflect a fair grasp of reflect a good grasp of reflect an excellent reflect an inclusive the problem domain, the problem domain, grasp of the problem grasp of the problem data, insights and data, insights and domain, data, insights domain, data, insights expectations. expectations. and expectations. and expectations.

len2267678

3/27/2019 4:26:22 AM

Criterion Pass Credit Distinction High Distinction Critical evaluation of Reasonable evaluation Good evaluation with Excellent evaluation Extensive evaluation the survey with consideration for consideration for with consideration for with consideration for (05 marks) few criteria. several criteria. many criteria. all criteria. Analytics solution 1 Limited effort to Fair effort to structure Excellent effort to Exceptional effort to (05 marks) structure and present and present structure and present structure and present information and information and information and information and insights. insights. insights. insights. Limited knowledge of Fair knowledge of the Excellent knowledge Comprehensive the software package. software package. of the software knowledge of the package. software package.

len2267678

3/27/2019 4:26:09 AM

len2267678

3/27/2019 4:26:00 AM

Marking Rubric A grade will be awarded to each of the tasks and then an overall mark determined for the entire assessment. The rubric below gives you an idea of what you must achieve to earn a certain ‘grade’. As a general rule, to meet a ‘C’, you must first satisfy the requirements of a ‘D’. And for an ‘A’, you must first satisfy the requirements of a ‘B’, which must of course first meet the requirements of a ‘C’ and so on.

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