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Conduct a competitor analysis of commonwealth bank

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Reference no: EM133184523

Conduct a competitor analysis of your commonwealth bank against two other competitors (Anz Bank and Westpac Bank) 

Develop the competitor analysis as follows: 

  • Conduct five key forces (Porter) which impact on your industry competition.
  • Perform the PEST analysis for your company and compare the differences against your two competitors.
  • Conduct a benchmarking review covering internal benchmarking, external benchmarking and best-in-class benchmarking.
  • Describe the threats, bargaining power and competitive rivalry.
  • Make statement of advice addressed to the company's CEO on how your company differentiates itself from its competitors and what improvements can be made to your company.

Reference no: EM133184523

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