Conduct a competitive analysis

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Reference no: EM132613939

User-Centred Design

Task - Competitive Analysis

Apply an evidence-based approach to software requirements elicitation and specification

Purpose: Reviewing what competitors are doing (or current versions of the software) can be a very useful place to start understanding the requirements. In this task you will analyse existing software to help identify possible requirements and get ideas for improvement.

Review two user interfaces that do something similar to what we are working on in the project. Identify the main features of the user interface (e.g., functionalities it offers), any gaps in what it does, and what you think it does well and/or not so well.

A review of TWO different user interfaces that attempt to provide the users with the same or similar service as that described in the UCD Project.

NOTE: The purpose of the software/websites reviewed MUST relate directly to the project. The analysis must include:
• brief introduction to the project
• description of software/website being reviewed and reasons for choosing it (include name and url reference)
• screenshots and a discussion of the pros and cons of key features of the user interfaces being reviewed.
• a comparison of the different features offered by each user interface (e.g., a feature matrix)
• summary of recommendations (e.g., features we should have or should not have, design recommendations, etc)
• professional presentation, including title page, numbered and labeled headings, use of heading styles, proper sentences and paragraphs, figure and table captions, page numbers.

Instruction
Conduct a competitive analysis reviewing at least two other user interfaces that do something similar to what is described in the UCD Project.

To do this task you will need to read Courage and Baxter (2005) Understanding Your Users Chapter 2 (in particular Table 2.1 see below). You will need to alter this grid to list features and issues relevant to our Project.

To assist your reader understand the interfaces being reviewed and your discussion of them, include some screenshots of key screens.

Attachment:- UCD Project Brief.rar

Reference no: EM132613939

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