Conduct a brief swot analysis of the competitive set

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Conduct a brief SWOT analysis of the competitive set of the casinos in the strip identified.  When describing the strengths, be sure to determine if any of the properties appear to have a unique competitive advantage or if they have similar strengths.  To identify the weaknesses, you will review online customer reviews on TripAdvisor.  Be sure to explain what the property can do to prevent having these same weaknesses in the future.  To determine this, use the following criteria:

  • Go to TripAdvisor and search for each hotel.
  • Compare the star ratings and the number of reviews.
  • Make a chart in Word with the top 4 competitors. Column 1: Name of the Hotel. Column 2: Average star rating. Column 3: Number of reviews. Column 4: Strengths mentioned in 5-star reviews. Column 5: Weaknesses mentioned in 1 and 2-star reviews.

Reference no: EM133257473

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