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Conduct a brand audit for the brand

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Reference no: EM132352337

Question: Refer back to the brand chosen for the Week 1 assignment. (Apple Inc)

Conduct a brand audit for the brand using the Rolex Brand Audit as a guide from Ch. 8.

Create a 10- to 18-slide Microsoft PowerPoint presentation with speaker notes to deliver your brand audit.

Include the following:

• Background

• Brand Inventory

• Brand Exploratory

• Strategic Recommendations

• Tactical Recommendations

Cite all sources according to APA formatting guidelines.

Reference no: EM132352337

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