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Conduct a benchmarking study of price waterfall

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Reference no: EM132894118

A manufactured-good firm finds that its market share has been slipping in a geographic market. It chooses to conduct a benchmarking study of its price waterfall against the industry standard and discovers that the standard trade discount to retailers by competitors in that geographic market is somewhat higher than the firm's, while the cooperative advertising budget of competitors in that geographic market is somewhat lower than the firm's. What action would you suggest and why?

Reference no: EM132894118

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