Concrete tactics that will reduce risk for business

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Reference no: EM132304297

1. If the U.S. government places restrictions on the importation of all goods from another country, this practice is called:

Protectionism

A trade agreement

A trade embargo

Political intervention

2. Customers’ media habits have changed to reflect the growth of the Internet. Which statement best describes this change?

Radio advertising now commands a larger market share than television advertising.

Online advertising is expected to command a greater share of advertising budgets in the future.

Customers in all states are equally driven to stores by catalogs.

Newspaper advertising is gaining share.

3. Which are the markets leader in cross channel strategies?

China and Japan

US and UK

BRIC

Eurozone countries

4. When Sam’s Club wanted to assess customer reaction to its new “green” logo, it used:

Data about prior purchases

Marketing research

Neuromarketing

Electronic kiosks

5. Concrete tactics that will reduce risk for a business are considered a key component of:

A mission statement

Positioning

Strategic planning

Environmental scanning

6. If a company’s goal is to increase its percentage of industry-wide sales, it will employ which type of strategy?

Merger and acquisition

Market share growth

Competitive

Sales growth

7. During the planning process, a specialty store states: “The company will establish itself as the leader in customer service online.” This is an example of putting forth:

A goal

An objective

A vision

A strategy

8. Identifying the strengths and weaknesses of a company by evaluating its business practices internally and externally is called:

Formulating a strategic plan

Conducting a situation analysis

Writing a vision statement

Defining a differential advantage

9. Which of the following represents a strength for a firm’s profit and growth?

High cost structure

Arrival of new technologies

High employee turn-over

High product turn-over

Reference no: EM132304297

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