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Conclusion to Brand Management – 5% – Major brands
Marketers must actively manage brand equity over time by reinforcing the brand meaning and, if necessary, make adjustments to the marketing program to identify new sources of brand equity. In this final task I’d like you to think about how brands are managed over time and answer the following question. Using the brand that you discussed in Task 1A, make recommendations for ways to reinforce this brand over the next 12 months. Your post should be approximately 400 words. This is not an academic piece of writing so you do not need to use referencing in this post.
What, in your opinion, are the three most important issues in supply chain management? Discuss why you think these are the key issues.
The Cleanco Chemical Company sells cleaning compounds (dishwashing powders, floor cleaners, nonpetroleum lubricants) in a keenly competitive environment to restaurants, hospitals and schools. Delivery time on orders determines whether a sale can be m..
There are a number of companies that utilize a global supply chain management strategy. Identify and research a company with a successful global supply chain management strategy and provide basic background information.
Research the ISO's Web site and discuss the growth of ISO 9000 certification. What are the benefits of ISO certification for you as a manager, for employees, and for the organization?
In addition to the clusters of Silicon Valley of the U.S. and Sassuolo, Italy, Michael Porter identified a cluster for printing presses in Heidelberg, Germany. Others have written about clusters in Limoges, France for porcelain and in Valenza Po, Ita..
A number of companies in the financial services sector have been attracting senior professionals from outside their home base to work in other islands and territories in the region. What are the main factors that have to be considered with respect to..
What explains the high level of corruption at Siemens? How did managers engaged in corruption rationalize it? What is the impact of corrupt behavior by Siemens on the countries where it does business?
Draw the precedence diagram - what is the workstation cycle time required to produce 15 units per hour?
How can supervisors be coaches and mentors? Do all supervisors coach and mentor on a regular basis? Do you think that supervisors should coach and mentor employees every day and how might that impact the workplace?
Define the slack and surplus variables. What do they represent? What is (are) the difference(s) between a slack and a surplus variable
Though the average inventory of the centralized distribution system is lower than that of the decentralized distribution system, is it possible that there are disadvantages of a centralized system?
Why do people do things that are unethical?
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