Conclude your marketing plan by developing your strategy

Reference no: EM133653146

Homework: Business & Finance- Marketing Plan

Overview

For this homework, you will conclude your marketing plan by developing your hypothetical company's integrated marketing communications strategy which will include creating a video segment that could be posted on a social media platform aimed at your target audience.

Note: You may make all necessary assumptions needed for the completion of this homework.

Instructions

1. Complete all six sections of this homework template. Detailed homework instructions are provided in each section.

2. Type all answers directly on this template. Read the instructions for each section and answer all the questions using your own words and complete sentences. Note the required number of paragraphs for each response. Do not simplycopy and paste direct quotes from any source. Be sure to cite your sources if you paraphrase or summarize other authors' ideas.

3. Ensure your responses reflect your knowledge from the course readings and other resources. Provide a detailed rationale for your responses supported by evidence from resources.

4. Review the homework to ensure you have completed all sections correctly before submitting the template on your Canvas homework page.

5. Produce writing that is clear and well organized and applies appropriate SWS style. Your writing should contain accurate grammar, mechanics, and spelling.

6. Use at least two quality sourcesto support your writing. Choose sources that are credible, relevant (within the last 5 years), and appropriate. Cite each source listed on your source page at least one time within your homework. For help with research, writing, and citation, access the library or review the Library Guide.

Reference no: EM133653146

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