Concise project statement that will serve as a plan

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Reference no: EM133657128

Project

Learning Outcome 1: Critically examine contemporary business theory and practices related to an identified enterprise (or industry) problem or
opportunity.

Learning Outcome 2: Demonstrate ability to apply innovative approaches, techniques, ethical perspectives, and the use of secondary data, to an identified enterprise (or industry) problem or opportunity

Learning Outcome 3: Critically evaluate business (or industry) concepts and synthesise existing research, theory, and secondary data to advise business stakeholders on business solutions.

Learning Outcome 4: Communicate evidence-based recommendations to stakeholders clearly, persuasively, and credibly.

You will write a concise project statement that will serve as a plan for your project report. In your project statement, you will introduce your project theme and the problem or opportunity you have identified within the case organisation (or industry) you have chosen. You will state the purpose of your research, identify contemporary business theories and analytical frameworks (methods or tools) relevant to the problem or opportunity you have identified, and describe the methodology and secondary data you intend to use to investigate the problem or opportunity.

Reference no: EM133657128

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