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Concerns about competition and maintaining niche

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Reference no: EM132814521

Accountants are often involved in large-scale change projects especially in response to company's attempt to adapt to changing economic conditions and operating in environments of high economic uncertainty. Tim Horton's is Canada's largest quick service restaurant chain with a clear niche in selling coffee and donuts. After facing the challenge of the RBI takeover (including an ongoing public battle about franchisee mismanagement), the company has ongoing concerns about competition and maintaining its niche, especially during the pandemic

Identify potential changes that "Tim Horton" could attempt to its business model to deal with the new economic reality.

Reference no: EM132814521

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