Reference no: EM132211564
1. Concerning the "universal functions of marketing," which of the following statements is FALSE?
A. These functions can be performed by producers, intermediaries, collaborators, or consumers.
B. Responsibility for performing these functions can be shared and shifted.
C. From a micro viewpoint, not every company must perform every function.
D. From a macro viewpoint, all these functions must be performed by someone.
E. None of these statements is FALSE.
2. Micro-marketing:
A. is concerned with whether the whole economic system is fair and effective.
B. applies only to profit organizations.
C. consists only of personal selling and advertising.
D. is a social process only.
E. tries to anticipate and satisfy customer needs and accomplish an organization's objectives.
3. An important step in applying the marketing concept is:
A. changing the firm's organizational structure.
B. changing the firm's management methods and procedures.
C. appointing someone with a marketing management background to be the firm's president.
D. hiring a marketing consultant.
E. committing to customer satisfaction.
4. Looking at marketing as a social process focuses on
A. macro-marketing.
B. for-profit marketing.
C. micro-marketing.
D. nonprofit marketing.
E. personalized marketing.
5. The owner of a company that produces electronic circuit boards sees many competitors with extra capacity and says, "the only hope is that our sales manager, who makes all of our marketing decisions, will find a way to sell more boards." It seems that this company is run as if it were in the:
A. production era.
B. sales era.
C. excess capacity era.
D. marketing company era.
E. marketing department era.
6. In the past decade, all of the following U.S. states had really fast population growth rates EXCEPT:
A. Missouri
B. Nevada
C. Arizona
D. Idaho
E. Utah
7. With the "unification of Europe":
A. many of the taxes and rules that have limited trade among member countries of the European Union were eliminated.
B. the need to adjust strategies to reach submarkets of European consumers disappeared.
C. firms operating in Europe have harder access to large markets.
D. consumer prices rose.
8. According to the text, marketing means:
A. much more than just selling and advertising.
B. advertising.
C. producing a product that fills a need.
D. selling.
E. making a good product that sells itself.
9. "Promotion" includes:
A. advertising.
B. personal selling.
C. sales promotion.
D. publicity.
E. All of these may be included in Promotion.
10. Underlying any economic environment is technology which affects:
A. how the economy's resources are converted to output.
B. how quickly technological developments lead to new consumer protection laws.
C. how competitors react to each other.
D. how aggressive competitors are in planning new marketing strategies.
E. how fast consumer attitudes change.