Concerned with two fundamental marketing issues

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The Mountain Man case study is concerned with two fundamental marketing issues. The first is brand and product management decisions. As successful brand finds itself pressured to respond to changes in consumer tastes. You need to advise the company on where it needs to be going. The second issue is the concept of product cannibalization and how it should be considered in the launch decision.

What factors made the Mountain Man Brand successful, why explains the appeal of the brand?

Reference no: EM131468221

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