Concern in the study of consumer behavior

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1. Why are all of the following decisions legitimate topics of concern in the study of consumer behavior: selecting a college, purchasing a life insurance policy, smoking a cigarette, selecting a place of worship, selecting a dentist, visiting an auto showroom to see new models, or purchasing a book?

2. The customers of a competitive food product rated their own brand (brand A), your brand (brand B), and another competitor (brand C) in the following manner: good tasting C: A: B: poor tasting high in nutrition C: • A: B: low in nutrition expensive C: B: inexpensive easy to cook C: difficult to cook What conclusions can you draw from this information?

Reference no: EM132152488

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