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Many factors affect the demand for a product, which is a concern for management and the decision-making process. To correctly assess the demand for their products, managers must determine the effect of all relevant variables. Select a particular industry or product and define the following variables:
Inferior versus normal goods
Substitution and income effects
Derived demand
Changes in real and projected incomes
Discuss how these variables can affect the demand for your product or industry and what methods could be used to estimate the effect of these variables. Justify your answer.
The brand positioning statement for Mountain Dew (a lemon-lime-flavored, highly caffeinated, carbonated soft drink) is:
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Please provide in-text citations, and references. Also if you can present it on bullet points and an explanation after each bullet point.
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Explain what might be any conceivably different impacts, considerations, or challenges leaders then faced in the mid-1940s vs. our current time regarding innovation, change, and teaming?
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