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During this course we will review the key concepts to successfully develop a marketing plan. You will apply these concepts to a program, product or service of a company of your choosing. (See acceptable company list). You will use the same company and product and service for all milestone papers. Once your professor has approved your product/service and company, describe the following in paragraph form:
Company: State Farm Insurance
Provide an overall summary of the company and the product/service offerings.
What is the product or service you will redefine or introduce as new?
Why is it a good time for the company to explore this opportunity now?
What are the short term and long term goals?
Does this product or service support the company Mission, Vision and Core Values. (Yes/No and why? Be sure to include the company mission and vision statements in your response).
What are the risks/benefits of introducing this product/service?
Outline and explain the concept of internal marketing and why it is important is services products. How would you introduce an effective internal marketing programme to an organization?
Make an educated guess regarding how long the product or service will remain in each phase of the lifecycle. State Samsung organization's mission
Which of the five marketing management concept best applies to jetblue?
How do you define adolescence? What the "signs" are that mark the boundaries of this time of life;
Think about Victor Vroom's expectancy theory. Thinking back to Shimon and the bike riders, do you think the three expectancy variables were a factor in their ability to ride the course Shimon proposed? Explain why or why not. How do you think goa..
Describe the supply chain for your university or college. Who are the suppliers, producers, and distributors in the supply chain? Are there different supplier tiers? How would you evaluate this supply chain? Does inventory even exist, and if it does,..
The Consumer Journal Report requires you to analyse the internal and external factors influencing the consumer decision making process for a major purchase - e.g. a car or a holiday. Your analysis MUST be based on reality, that is, you are require..
Write a memo that addresses the specifics of this situation and gives your CEO sound advice, in a diplomatic manner, about what she can expect.
Identify the television show or recent movie you watched, and introduce the brand of a consumer product that you found was featured in the plot of the story
The POPAI Consumer Buying Habits Study also revealed that the highest average brand lift index from signage (rather than displays) in mass merchandise stores.
What are some examples on profit-driven organizations vs customer-driven organizations?
Explain how the product serves the wants and needs of each target segment. Evaluate the growth potential of the product within each target segment.
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