Concepts through a process known as operationalization

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A researcher has to know what to measure before knowing how to measure it. Researchers measure concepts through a process known as operationalization, which involves identifying scales that correspond to variance in the concept. Researchers use variance in concept—or variables—to better understand a problem.

Research an organization of interest to you to determine a research question or hypothesis that could be addressed in business research for that organization. Some organizations to consider might be Apple, Google, Netflix, Redbox, or BP. Write a paper that addresses the following:

Provide an overview of the problem you identified.

What are some research components that could be measured in order to address the research question or hypothesis you identified?

How might a researcher obtain that information?

Reference no: EM13964083

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