Concepts of societal marketing and sustainability

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1. Put yourself in the role of a marketing manager. From this perspective, do you agree with the concepts of societal marketing and sustainability? Why or why not? How does a focus on sustainability affect the marketing manager’s role and activities? Identify two organizations that you believe do a great job of paying attention to sustainability and present the evidence that leads you to this conclusion.

2. Toyota had a major problem with unexplained acceleration in several of its top models in 2010. It closed down production and stopped sales of multiple models. What types of research might Toyota have conducted to make these decisions?

Reference no: EM132305798

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