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Concepts of service vs product marketing strategies

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-Distinguish between the concepts of service vs. product marketing strategies. Provide an example of each and evaluate why each is essential to hotel operations.

-Imagine that you work in the guest services division at a large hotel. What types of computerized systems would you regularly utilize to manage operations and guest services? How and why would these systems be useful to effectively performing your job?

-As the marketing director for a mid-range chain hotel in rural Indiana that boasts several locations worldwide, you have been informed that your hotel is losing business to some of its nearby competitors. What would you do or implement to try and rectify the situation? Identify and evaluate several marketing channels that you could use to promote your hotel's destinations and products.

-When it comes to owning a hotel, there are a variety of options for ownership such as franchising, independent lodging, REITs, management contracts, and vacation ownerships or timeshares. Briefly explain each of these, highlighting the disadvantages and advantages of each. Which would you choose? Why?

-Why are room counts important to hotels? What are some strategies to achieve accuracy in this department? Within your answer, explain and analyze the value and impact of calculation of hotel occupancy, average daily rate (ADR), and revenue available room (RevPAR).

Reference no: EM133037634

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