Concepts of segmentation and positioning

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Reference no: EM131041897

Find two examples of goods or services that have no real value. Remember the concepts of segmentation and positioning: do not identify things that have no value to you, but rather things that have no value existing for anyone (for example, a can of liquid cereal and a dog collar that is supposed to translate your dog's barks into English). Think about the topics in this unit and relate them to your posting.

Respond to the following:

Describe the two products. Explain why you believe they are "products that should not exist."

What do you believe the companies were trying to do when they launched these products?

Who do you think was their target market? Explain.

Reference no: EM131041897

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