Concepts of mental availability and physical availability

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Reference no: EM133215370

Assignment:

Questions

a. Byron Sharp's concepts of Mental Availability and Physical Availability have been widely adopted by those responsible for the marketing of famous brands.

Analyse how McDonald's marketing has created Mental and Physical availability for Irish consumers. Include those tactics and actions which are digital, but also those which are non-digital, where relevant.

b. Construct a new strategy with which McDonald's might further improve its Mental Availability. Evaluate the role of digital tools and channels in supporting the delivery of this strategy, giving appropriate examples.

Reference no: EM133215370

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