Concepts of influencer marketing

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Reference no: EM133465357

Assignment:

Paraphrase the following passage. Be sure to introduce it (via a signal phrase) and cite it (with an APA in-text citation). You do not need to rewrite the APA Reference entry, which has been given to you already.

The concepts of influencer marketing and social media are inherently linked: influencers need the exposure provided by social media platforms to get notoriety, and those platforms achieve at least part of their appeal through the content posted by influencers active on them.

Reference

Haenlein, M., Anadol, E., Farnsworth, T., Hugo, H., Hunichen, J., & Welte, D. (2020). Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co. California Management Review, 63(1), 5-25.

Reference no: EM133465357

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