Reference no: EM13888072 , Length: word count -1000

This summer appears to be another scorcher. Coca Cola and all the major drink companies are banking for record sales of fizzy drinks. During the past decade the government have pressed for healthy eating and drinking habits as unhealthy Australian culture is costing the government an enormous amount of funding for health care. The government is consistently trying to raise awareness of the sugar content of some of the fizzy drinks via multiple advertising. It appears that that this might have had an effect after all. Coca Cola has reported that sales have been slowly dropping over the years for its fizzy drinks and upon closer look there are now many smaller businesses selling healthy drinks all around the major cities such as Boost Juice. Using the concepts of demand and supply analyse the change in the trend of healthy drinking for fizzy & healthy drinks.