Concepts of cross-pollination and innovation architecture

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1. Discuss how netnography HAS BEEN and COULD BE used to develop marketing intelligence. Also, what are its advantages and disadvantages with respect to more traditional methodologies in marketing research? List the sources that informed your answer. Minimum 400 words.

2. Compare and contrast the concepts of cross-pollination and innovation architecture. Identify how they can be integrated and re-enforce each other.

more than 250 words and with references.

Reference no: EM132076999

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