Concepts of brand preference with brand relevance

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1. Discuss with diagram and example, the concept of Porter’s 5 Forces of competition, as it relates to healthcare

2. Write a short essay that narrates four talking points in the slide “SBU GROWTH – How do we get more revenue?

3. Discuss the five major areas of market research using Teletherapy (delivering mental health therapy sessions by a video-enabled interface) as an example.

4. Compare and contrast David Aaker’s concepts of brand preference with brand relevance.

Reference no: EM132238102

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