Concepts is most likely to lead to marketing myopia

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Reference no: EM132230851

1. Aimee has worked at Coffee Time full time for 18 months. Her location has 60 employees. Aimee has asked for leave under the Family Medical Leave Act to care for her mother-in-law, who has terminal cancer. Which of the below statements is correct?

Aimee is not entitled to leave because her employer has too few employees at her site.

Aimee can take up to 8 weeks of unpaid leave.

Aimee cannot take leave because she has not worked at Coffee Time long enough.

Aimee is not entitled to leave for the mother-in-law.

2. If a union is present at your place of work for your category of employment, you are represented by the union regardless or whether you want the union to represent you.

True or False?

3. Some of the mandatory topics for collective bargaining between the union and the employer are wages, hours, and retirement benefits.

True or False

4. Which of the following marketing management concepts is most likely to lead to marketing myopia?

a. customer-driven marketing

b. customer-driving marketing

c. marketing concept

d. product concept

Reference no: EM132230851

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