Reference no: EM133149901

Surinder is a new marketing graduate working for a large multinational company that has numerous well-known global brands. The company is working on a product launch, and she is part of a newly formed marketing team working on branding. The team consists of six people with equal numbers of men and women. The team is geographically distant because the company wanted to ensure that there was cultural diversity in the branding strategy to address different populations globally. Meetings must be done virtually across many time zones which have created some challenges, not to mention the fact that the meetings are held in English and everyone on the team is a non-native English speaker. During the first meeting, Zaheen appears to be looking down and knitting the entire time. Viktor talks far more than any other person and tries to oversee the meeting and the project. Surinder thinks he has some good ideas but unfortunately, he does not seem open to listening to ideas from anyone else. Xinyi says very little in the first meeting but confides to Surinder via private message that she thinks the team should duplicate a previous successful branding strategy. Rahul and Juan do not contribute many original ideas, but they seem to generally agree with Viktor saying things such as "That sounds like a good idea". Surinder is already concerned about the viability of this team.

01. Identify what stage of team development they are at with an explanation of your reasoning.

02. Using concepts from Business Culture and Craft, explain two problems that you see with this team, in no less than 150 words.

03. Explain in detail, potential solutions to the problems identified in question 2.