Concept to advertise to potential consumers

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Reference no: EM132260687

Discussed how the product utilize this concept to advertise to potential consumers (customers). 2 - 3 paragraph

Product: Apple Product

Concept 1: Hedonic motivation

Concept 2: Expert power – knowledge of the subject matter alters actions

Concept 3: multiattribute attitude model: combines a number of pieces of information about belief and evaluations of attributes of an object or Utilitarian motivation

Reference no: EM132260687

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