Concept of value relates to a firms marketing strategy

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Reference no: EM133621001

Assignment:

Of the following statements, which one best represents how the concept of value relates to a firm's marketing strategy? Unset starred question Every consumer will evaluate value in the same way. The firm must determine how to create value within each of the four marketing components. The firm must have lower commission rates than competitors. The firm should market its ability to get a higher price on sales than its competitors.

Reference no: EM133621001

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