Concept of trading-area analysis so important for retailer

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Reference no: EM132232825

1. Describe the various location forms available to a retailer: the isolated store, the unplanned business district, and the planned shopping center. What are the advantages of each?

2. Why is the concept of trading-area analysis so important for a retailer? Be sure to comment on multiple areas of importance.

3. Explain how a retailer chooses a general location and the key factors involved in the location decision.

4. What are the key criteria for a 100% location analysis. Apply to a high volume fast food restaurant retailer.

Reference no: EM132232825

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