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Assignment:
Case Study Topics (Existing Campaigns):
The New Coke Fiasco
Outline for each topic:
TJ has a very simple task for her work group. What type of communication network should she use to address the task most efficiently?
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Identify one brand that is currently in each stage of the product life cycle. For each brand, provide at least two recommendations that would help maximize.
A company formally implemented an affirmative action program to compensate for the lack of women working for this company. The company conducted an extensive.
Define the marketing concept and summarize its relationship to marketing myopia. Give an example of marketing myopia that you have seen.
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MPK732 - Marketing Management - What factors contributed to the early success of OnePlus - Analyse the customer segments and personas
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Describe the most likely marketing channel structure for each of these consumer products: candy bars, Tupperware products, nonfiction books, new automobiles, farmers' market produce, and stereo equipment. Now construct alternative channels for the..
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