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Concept of the campaign for company to rebuild its image

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Reference no: EM133221995

Assignment:

Case Study Topics (Existing Campaigns):

The New Coke Fiasco

Outline for each topic:

  1. Brief background of the company
  2. Purpose of the existing campaign
  3. Explain why each campaign failed based on the following (choose 2): Capital and Cash Flow, Failure to Plan, Not Getting Expert Advice, Resistance to Change, and Time Management
  4. Provide a concept of the campaign for the company to rebuild its image and reputation. This may include Big Idea, Tagline and Roles of the Employees and Investors. Explained briefly.

Reference no: EM133221995

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