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Concept of strategic marketing

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Assignment:

1. Explain in your own words the concept of strategic marketing and its objective?

2. To develop a marketing plan a number of step-bysstep processes needs to be undertake to gather and factor in the right information. Identify and explain the main functions of strategic marketing?

3. Elaborate with an example the following types of marketing, relationship and transactional marketing and state how they ?t in the broader marketing strategy of a company to stay competitive ahead of new entrants in the market?

4. Marketing is about meeting the custorners' needs and wants where one must go extra mile to ful?l the diverse and unique needs of the customers. As such. when a company faces stiff competition and realizes the imminent threat of a receding sale volume, what efforts can be taken to reverse the potential dwindling sales?

5. Elaborate on the key components of the 3 phases of strategic marketing process?

6. Identify and explain with examples four problems that can be expected in the strategic marketing process?

7. What is environmental scanning in the context of marketing and why it is important to a company?

8. The Boston Group Consultant (BGC) developed the growth share mix framework to help in the accurate analysis of a company's performance. Choose a company with a range of business portfolios you are familiar with and using the EEC model explain how theiir relate to the growth share mix framework?

Reference no: EM133230813

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