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Concept of relationship marketing

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Reference no: EM131076261

  • Consider the concept of relationship marketing and choose a brand you think is doing a good job in this regard. Use an article from Peppers and Rogers in your textbook to help support your comments on one-to-one marketing for this brand.
  • How could this brand increase permission marketing for access to more consumers?
  • Share an idea for experiential marketing that this brand could use.
  • Design a loyalty program for this brand.

Brand: Nike

Textbook:Keller, K. L. (2013). Strategic brand management: Building, measuring, and managing brand equity (4th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN: 9780132664257.

Reference no: EM131076261

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