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Assignment:
This discussion utilizes the concept of Product Life Cycle (PLC) and how it relates to sales and marketing.
For each of the four stages, briefly define the stage and try to name 2-3 products or services that are NOT listed in the textbook.
Discuss the advantages and disadvantages of consumer-generated marketing. Your response should be at least 300 words in length and in paragraph form. All sources used, including the textbook, must be cited and referenced according to APA style
Why is important to customers that Sephora keep detailed information about their inventory? What does Sephora do to insure their numbers are accurate?
The manager of a small business is considering lowering the price on his main product for the coming year. What is the cost associated with this truck that is relevant to this pricing decision
Choose two brands of shampoo.
Why do you believe puffery is allowed in advertising? Why is there often a fine line between puffery and deceptive advertising?
Identify the mode of transportation used between each stage in the channel?- Identify by name and location the component parts of the product, if any.
How can feedback for this entire Sienna campaign be collected, and how would it determine effectiveness of the campaign? Who is the source for the Sienna
You work for a nuclear research laboratory that is contemplating leasing a diagnostic scanner. What is the NAL of the lease? Should you lease or buy?
Rana Kordahl wants to make the word "sales" to sound hip, rather than taboo. What are you thoughts about her TedTalk presentation?
Culture and Sales Communication
Define the Five-Step Marketing Research Approach and discuss the importance of research in marketing. Describe each step of the Marketing Research Approach.
1.BMW introduced its first sport activity vehicle, the X6, to compete with other popular crossover vehicles such as the Acura ZDX. Design a direct marketing program to generate
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