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Answer should be one page long per question.
1. Discuss the concept of "perceived customer value", include its components.
2. List and discuss the similarities and differences between the decisional consumer purchasing process and purchasing decisional process in a company.
3. What is the strategic importance of the concepts "branding" and "positioning"
4.Explain the concept "pod" point of difference and the concept "pop" point of parity. What is the importance of both in the differentiation strategy a company can follow?
5. Discuss what is for you "competition" and the "competitive environment".
Show which of the subsequent employee characteristics have the greatest impact on employee behavior: general attitudes, job satisfaction, emotions and moods, personality, values, or perception
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Discuss the advantages of functional structure of the traditional organization and the challenges that structure presents for the cross-functional nature of business processes. Explain the nature and purpose of an Enterprise Systems
Let's assume that you are in a restaurant and overhear a conversation at the next table between some insiders to a publicly traded Corporation were discussing the fact that the Corporation will be coming out with something in the near future that ..
Explain what it means by 'structure follows strategy' (words from the great management historian, Chandler). Also provide a literature review of the impact of corporate structure on organizational performance and relate these findings to your expe..
I have created a questionnaire to use for collecting data in a survey. If I decided to use interviews to collect the data for the survey instead:
What happens if a discharged monoester player returns to active roster while continuing to earn the same money promised him in his guaranteed contract?
Describe e-learning as a training method. Describe the potential barriers of e-learning readiness.
Give two examples from your experience of when a distribution strategy.
principles of Supply Chain management create two to three slides providing examples of 3 supply chain tools and techniques and explanations of how they are used and explain three examples of how Supply Chain management has helped a company to impr..
For a linear demand line, the slope is constant and so is inverse of the slope. Why then the price elasticity of demand different at each point on the demand curve?
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